About Us

At It's In Jersey™ , we are dedicated to showcasing the true spirit of New Jersey. Our mission is to create high-quality merchandise that reflects the pride and love for this state.
For too long, New Jersey has been billed as “NY’s neighbor” — the plus-one at the party, the bridge-and-tunnel sidekick. But anyone from Jersey knows the truth: we’ve been setting trends, making headlines, and shaping pop culture for decades. The problem? We’ve let New York take the bow while we carried the show.

Our brand is here to flip the script. We’re putting Jersey at the center — not the skyline next door, but the shoreline, the stadiums, the boardwalk, the diners, the music legends, the attitude, and the unshakable pride.